{"product_id":"diestrong-founders-program","title":"DIESTRONG Founders Program","description":"\u003cp dir=\"ltr\"\u003eYou built a successful business. At what cost?\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eYour health? Your family? A company that still can't run without you? An ambition smaller than it used to be?\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBuilding a successful business proves you can build. It doesn't prove you built the rest of your life as well. Or that you're building the best life you could. That gap is where I work.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's frango?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIn Brazil, frango means chicken. In the gym, it's the person going through the motions. Half reps. Phone between sets. Always using the weight they know they can handle. They show up, but they're not really doing the work. It shows in their physique and everywhere else in their lives.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eI use frango more broadly. You can build a great company and still be a frango. Neglect your health, give your family whatever energy is left, build a company that cannot function without you, keep doing what already works because it's safer than asking what you could build next.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFrango isn't about being small. It's about thinking small. And success is a very good place for it to hide.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's DIESTRONG?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/diestrong.life\/blogs\/book\/what-is-diestrong\"\u003eDIESTRONG\u003c\/a\u003e is the philosophy and \u003ca href=\"https:\/\/diestrong.life\/blogs\/book\/the-diestrong-framework\"\u003eframework\u003c\/a\u003e I built to fight the frango inside us. It looks at your life from the inside out: Foundation builds your capacity through Body, Mind, and Spirit. Compass sets your direction through Identity, Values, and Mission. Arenas are where all of that becomes real through Family, Work, and Citizenship.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIt gives us a way to look at your whole life instead of optimizing one part while the others run on leftovers. We find where you're strong, where you're drifting, and where what you say matters no longer matches how you actually live. Then we work on the gap.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho this is for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis is for founders who have already built a successful business. I'm not here to teach you how to become a founder or how to survive your first company. You've already proved you can build.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMaybe something important has quietly been drifting for years. Or maybe nothing is falling apart. Maybe you've just stopped demanding as much from yourself as you once did. Or stopped believing you're capable of much more.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe offering\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eI'll work with you through DIESTRONG, one-on-one. We start with health. If your health needs work, we improve it. If it's already strong, we raise the bar.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFrom there, we work through the full framework and focus where the biggest gap is. That might be your family, your identity outside the company, your mission, your relationships, your succession plan, or the uncomfortable realization that you don't want the life you spent years building.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis is not business coaching. Your company will come up because work is part of your life, but I'm working with you, not your business. I'll challenge what you're doing, what you're avoiding, and sometimes what you think you want.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWe meet once a week. Between calls, you have direct access to me when something comes up that shouldn't wait until the next conversation. I bring the framework, perspective, questions, and challenges. You do the reps, and you bring your own perspective, questions, and challenges too. This works as a collaboration, not a lecture.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe program\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e$2,000 per month. Three-month minimum, twelve-month maximum. By \u003ca href=\"https:\/\/diestrong.life\/pages\/founders-program-application\" rel=\"noopener\" target=\"_blank\"\u003eapplication\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe twelve-month limit is intentional. I don't want you dependent on me. Our work should make you better at seeing your own gaps, setting and holding your own standards, and raising them without someone else's help.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe fee exists because commitment matters. You should have skin in the game, and so should I. If at any point you genuinely believe this isn't working for you, we'll stop, and I'll refund what's left.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBefore we're done, we'll build your version of DIESTRONG. Something you can keep using without me, and eventually use to make the people around you stronger too.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThat's how this scales. One person at a time.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eApply\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIf you've built a successful business and know the rest of your life could be stronger, \u003ca href=\"https:\/\/diestrong.life\/pages\/founders-program-application\" title=\"founders-program-application\" rel=\"noopener\" target=\"_blank\"\u003eapply here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eDon't be a frango.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e#DIESTRONG\u003c\/p\u003e","brand":"DIESTRONG Store","offers":[{"title":"Default Title","offer_id":54234365722942,"sku":null,"price":15603.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/2086\/6878\/files\/OnlineStoreProductPhotos_4.png?v=1787408941","url":"https:\/\/diestrong.life\/pt\/products\/diestrong-founders-program","provider":"DIESTRONG","version":"1.0","type":"link"}